Matrix was commissioned in September 2006 to deliver the SIGNAL Masterclass and Mentoring Programme for North Down SMEs. The programme consisted of five strategic Masterclass themes, with a mentoring programme to help participants identify and implement key changes. Participants were small and medium sized businesses from around the North Down area. A number of sectors were represented amongst the 15 participating companies including publishing, professional services, leisure, and industrial. Signal Programme were:
1. Sales skills/marketing
3. Business performance improvement
4. Human resource management
5. General management/personal skills
Each theme was delivered through a short series of masterclass workshops and through a programme of in-company mentoring sessions. The purpose of the programme was to help participants find new practical ways to grow their business.
A key thrust of the Masterclass & Mentoring Programme was to help companies think and act more strategically and hence increase their chances of sustainable growth.